Leading synthetic biotech and renewable chemical company Amyris is active in the both the Clean Health and Beauty markets with consumer brands (like retail brand Biossance) and as a supplier of sustainable and natural ingredients. It was announced yesterday that it has agreed to buy AI tech firm Beauty Labs.
The aim, says a recent media release, is for Amyris to accelerate “its growth and market leadership in clean beauty by adding digital innovation to further enhance the consumer experience ….” The brand has plans to “utilize Beauty Labs’ leading edge AI technology to create compelling, personalized, connected consumer experiences and further accelerate the growth of Amyris’s ecommerce revenue.”
“Our Beauty Labs team is excited to become part of Amyris and to help pioneer the next generation of digital consumer experiences,” said Mark Gerhard, Founder of Beauty Labs. “A connected consumer is the future of the beauty and wellness industry, and we are proud to be joining Amyris to bring a new level of sophistication to the consumer experience.”
In an interview with the UK’s CEW (Cosmetic Executive Women) Gerhard says “Beauty is the sector with the most demanding customers and the biggest challenges. It’s also where we feel we can make the biggest difference. We love to delight people and we’ve learned a tremendous amount about combining tech and art over the past decade. We have a vision for where the beauty sector is going — or could be going — and we believe we will play a major role in that transformation. Beyond that, we thrive on solving fiendishly difficult problems.”
“Mark has built an incredible team and brings a distinctive mindset and capability to accelerate our revenue growth through deeper connections with our consumers,” commented John Melo, President and CEO of Amyris in the media release announcing the acquisition. “We are building and growing leading clean beauty brands and are committed to an omnichannel strategy of which the digital experience is critical. We partner with some of the world’s leading retailers, and we want the consumer to enjoy their beauty experience where they want it and need it. With a cash balance of $250 million, the strongest ingredients development pipeline in our history, significant acceleration of our revenue growth, and continued progress with our remaining strategic transaction, we continue a track record of industry-leading execution.”
About Beauty Labs
Beauty Labs International Ltd., with bases in both the UK and US, is an independent, employee-owned technology company that pioneers the future of enhanced reality in beauty and wellness. Consumer expectations are rapidly changing, and they are looking for brands and products that understand ‘who’ they are and ‘what’ they stand for in a personalized and interactive way. Beauty Labs enhanced reality experiences put the customer first, embracing their sense of immediacy, leveraging the familiar, and keeping interactive moments short and assistive. &vest, a consumer brand investment and incubation platform, is an investor and operational partner to Beauty Labs.
Amyris (Nasdaq: AMRS) is a science and technology leader in the research, development and production of sustainable ingredients for the Clean Health & Beauty and Flavors & Fragrances markets. Amyris uses an impressive array of exclusive technologies, including state-of-the-art machine learning, robotics and artificial intelligence. Our ingredients are included in over 3,000 products from the world’s top brands, reaching more than 200 million consumers. Amyris is proud to own three consumer brands – all built around its No Compromise® promise of clean ingredients: Biossance® clean beauty skincare, Pipette® clean baby skincare and Purecane™, a zero-calorie sweetener naturally derived from sugarcane.
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