Turning Pink

The beauty industry will be turning pink this month for Breast Cancer Awareness Month.

One in eight women will be diagnosed with breast cancer during their life time so it is not surprising that the industry – largely run by women for the benefit of women – turns ‘pink’ every October.

Founded in 1985, the international health campaign is organised by major breast cancer charities to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.

Sadly in Australia 15,600 women and 145 men are expected to be diagnosed with breast cancer this year.

Fortunately there are many ways your salon can help them and others affected by the disease during BCAM – for example, you can raise much needed funds by hosting a ‘pink’ event or buying/selling registered ‘pink’ charity merchandise and beauty brands during the month.

However the most important thing you and your salon can do to make a difference is to remind all your staff and clients to check their breasts for signs of the disease regularly – until a cure is available early detection remains the single best way to prevent breast cancer deaths.

In the meantime here are five beauty brands which have well and truly turned pink this month.

Estee Lauder will donate 20 percent from the sale of every bottle of its Advanced Night Repair to the Breast Cancer Research Foundation. The limited edition bottle is packaged with collectible keychain “honouring and supporting breast cancer awareness”.

Jane Iredale Australia will donate $3 from the sale of every limited edition Kissed Lip and Cheek Stain in Forever Pink to Pink Hope Australia. Packaged in a box adorned with a floral watercolour inspired by the blooms in Jane’s garden, custom colour, which retails for $60, adjusts to the body’s chemistry “for a perfect match with any skin tone”.

Wrinkles Schminkles will donate $5 from the sale of every Wrinkles Schminkles Chest Smoothing Kit to the National Breast Cancer Foundation. Containing a  clear heart-shaped Medical Grade Silicone, the kits have an RRP of $42.

Bobbi Brown has released a Limited-Edition Proud to be Pink Lip Color Duo featuring two full-sized Lip Color shades (Pink and Tulle) to raise funds for the National Breast Cancer Foundation. The company will donate 20 percent from each purchase to the charity.

Aveda will donate $5 off the purchase price of its limited-edition Hand Relief Moisturising Creme with cherry almond aroma to the National Breast Cancer Research Foundation. The company stresses that the research projects it supports do not involve animal testing but instead “study breast cancer risks in human volunteers”.

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