Turning pink

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One in eight women will be diagnosed with breast cancer during their life time so it is not surprising that the beauty industry – largely run by women for the benefit of women – turns ‘pink’ every October for Breast Cancer Awareness Month.

Founded in 1985, the international health campaign is organised by major breast cancer charities to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.

Sadly in Australia 15,600 women and 145 men are expected to be diagnosed with breast cancer this year.

Fortunately there are many ways your salon can help them and others affected by the disease during BCAM – for example, you can raise much needed funds by hosting a ‘pink’ event or buying/selling registered ‘pink’ charity merchandise and beauty brands during the month.

However the most important thing you and your salon can do to make a difference is to remind all your staff and clients to check their breasts for signs of the disease regularly – until a cure is available early detection remains the single best way to prevent breast cancer deaths.

In the meantime here are five beauty brands who have well and truly turned pink this month in Australia – and around the world.

Silk Oil of Morocco Pure Argan Oil
The Australian family business is donating five percent of the sale of three ‘pink products’ to the National Breast Cancer Foundation. The brand’s 98 percent cold pressed Certified Organic Argan Oil is rich in vitamins and antioxidants and infused with Rose Essential Oil,  while the brand’s lip balm combines conditioning plant waxes with Argan, Jojoba and Castor Seed Oils and Vitamin E and its Rose Fragrance Mist is a “blend of floral and sweet notes”.

Elemis Limited Edition Pro-Collagen Rose Cleansing Balm
Elemis has collaborated with British fashion house, Lily and Lionel, on an exclusive design to support the UK’s Breast Cancer Care for the 18th year. Irrespective of the number of sales of the balm which is formulated with rare rose extracts, the company will donate £25,000 to the charity.

Estee Lauder Advanced Night Repair with Pink Ribbon Keychain
Estee Lauder is donating $30 from the sale of every bottle of its number #1 Repair Serum to the Breast Cancer Research Foundation. The serum is packaged with a collectible keychain “honouring and supporting breast cancer awareness”.

Jane Iredale Limited Edition PlayOn Lip Crayon Sunny
For the last 10 years, Jane Iredale founder Jane Iredale has created a product each year to raise funds for breast cancer charities. This year Jane Iredale Australia will donate $3 from the sale of the Sunny PlayOn Lip Crayon to Pink Hope Australia.

Skeyndor ‘Concentrates that Make a Difference’ 2 Units of Uniqcure Wrinkle Inhibiting Concentrate
Skeyndor Australia will be donating 100 percent of profits from the sale of 2 units of Uniqcure Wrinkle Inhibiting Concentrate during October to the AECC (the Spanish Association against Cancer).

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