High Tech Medical, one of Australia’s leading medical equipment suppliers has been offering the latest aesthetic products to the market since 1999. As Deka’s Australian and New Zealand distributor for more than 20 years, High Tech Medical has just launched the RedTouch Pro. Anita Quade sits down with Managing Director Matt Moncrieff to find out about their latest launch and how clients can get the best return on investment.
Matt, tell us how your salon clients can get the best ROI with High Tech Medical (HTM) devices.
“There are many different factors that can contribute to a device and treatment having a great ROI in a business. We have been very careful when choosing which devices and treatments we add to our product portfolio, and it is very important to us that our clients only purchase products that are very well suited to their business and their clinical requirements. These two factors alone go a long way to making sure that a device or treatment is successful in a business and can provide an excellent ROI.”
What is the best way to make sure clients choose the best offering for their clients from your portfolio?
“In my experience, it is vital that the clinic owner or the decision maker speaks openly with us about what treatments they are looking to offer their clients. This allows us to talk through their options and help them to make an informed decision about what is likely to work best for their business, their clinical team and their clients.”
Can you share with us a key checklist that clients should consider?
“I’m referring to considerations such as, how many treatments they would perform with the new device, what would they be charging per treatment, is it a new technology that allows them to provide an innovative treatment with clinical benefits and an interesting marketing point of difference, whether it is a known brand that might attract new clients to their business, will clients want to come back for more of the same treatment in the future, is there a consumable cost per treatment, what are the running costs of the device, do they have staff who are interested in selling and performing the treatment, is it well tolerated and are the results visible quickly.”
Once this is discussed how do you work with the client on creating a partnership?
“It is important that the clinic owner works with us to choose the most suitable device and treatment and that it meets most of the considerations I have mentioned. Once the decision is made, then it is all about us working together to ensure that the clinic is ready to optimise their clinical outcomes and their marketing to ensure they achieve the best possible ROI.”
High Tech Medical turns 25 in 2024. Read more on the company’s history here.
Why is RedTouch PRO such a gamechanger in the market?
“RedTouch PRO is the first and only fractional laser that selectively targets collagen for overall skin rejuvenation, which is what makes it so unique. Unlike other wavelengths that interact with water, melanin or haemoglobin, RedTouch PRO delivers energy selectively targeting collagen. It utilises an exclusive wavelength to provide total skin regeneration with no anaesthetic and no downtime and offers treatment options with proven results that are targeted for mature skin as well as younger complexions.”
How does it work on the skin?
“The unique action of the RedTouch PRO means it works on the chromatic component of skin in the epidermis and also on collagen at the dermal level, making it an effective solution for treating lines and wrinkles, dyschromia, melasma, skin rejuvenation, alopecia and more.
The laser energy combined with Deka’s skin cooling MOVEO system means RedTouch PRO can deliver optimum treatment performance, speed, comfort and efficacy, without causing damage to the epidermis and can treat all skin types, including dark phototypes.”
What else does RedTouch PRO offer?
“It also offers the ReLive treatment – a preventative rejuvenation solution for younger skin that works to visibly address premature signs of skin ageing. The direct action on collagen production and the minimally invasive nature of the treatment means maximum efficacy, with little to no downtime.”
Matt reveals the history of its brand partner Deka and how its latest device offering RedTouchPRO is set to be a game changer as it hits the market in Australia:
For over 30 years, Deka has been the global epicentre of innovation in the aesthetic medical device sector. With an entirely in-house production process, Deka is committed to delivering innovation using revolutionary, cutting- edge technologies to create advanced clinical applications and new therapeutic frontiers. Their multidisciplinary team are focused on developing breakthrough technologies and products with an excellent safety profile that are reliable, effective and provide high-performing treatment solutions.
New RedTouch PRO
RedTouch PRO is Deka’s latest breakthrough laser technology. It is the first and only fractional laser to selectively target collagen for overall skin regeneration with no anaesthetic and no downtime.
Unique Action
The first and only fractional laser to selectively target collagen, RedTouch Pro utilises an exclusive wavelength to provide total skin rejuvenation for all skin types, including dark phototypes. The unique action of RedTouch PRO differs from other wavelengths that interact with water, melanin or haemoglobin as it delivers energy selectively targeting collagen. It works on the chromatic component of skin in the epidermis and also on collagen at the dermal level, making it an ideal treatment solution for a multitude of indications.
Moveo Modality
RedTouch PRO combines the laser energy with Deka’s skin cooling MOVEO system to deliver optimum treatment performance, speed, comfort and efficacy, without causing damage to the epidermis. Treatment time is reduced and all skin types, including dark phototypes, can be treated effectively and reliably.
High-Performing Handpiece
The RedTouch PRO handpiece, with an integrated scanner system, has been designed to achieve the ultimate performance in transmitting energy to the skin with optimised ergonomics.
Mechanism of Action
Microzones of thermal damage induce an immediate denuaturation of collagen fibers that leads to a neocollagenesis process. The combination of an integrated cooling system and the 675 nm wavelength means the epidermal layer is not damaged, thus minimising side effects and related downtime.
Less Energy, More Efficacy
RedTouch PRO’s exclusive wavelength, which is absorbed directly by collagen, ensures it works more efficaciously in the stimulation and production of new fibers, with lesser energy required, compared to the wavelengths that act on water present in the skin.
ReLive Rejuvenation
RedTouch PRO also offers the ReLive treatment, which acts as a preventative rejuvenation solution helping to keep the ageing process at bay. It works to visibly improve premature signs of skin ageing for a more natural, youthful-looking appearance. The direct action on collagen production combined with the minimal invasive nature of the treatment, allows for maximum efficacy, with little to no downtime. A year-round skin rejuvenation solution, it is also the ideal lunchtime treatment providing optimum convenience.
The unique stimulative effect of the RedTouch PRO wavelength means the ReLive treatment revitalises the skin and can be performed as an alternative or complementary treatment to injectables.
Clinic Benefits
- Unique and exclusive wavelength targeting collagen for overall skin regeneration
- Treats lines and wrinkles, dyschromia, melasma, skin rejuvenation and more
- Powerful collagen stimulation
- Proven to assist with the treatment of melasma
- Minimal side effects, even in dark phototypes
- ReLive treatment ideal for preventative skin rejuvenation
- Fast ROI with no consumables
Indications
- Non-ablative skin regeneration
- Preventative skin rejuvenation solution (ReLive)
- Lines and wrinkle reduction
- Facial redness
- Benign pigmented lesions
- Melasma
- Dyschromia
- Skin laxity
- Striae distensae
- Alopecia
What Aesthetic Professionals Say:
“RedTouch PRO is an ever-evolving device. The 675 nm is a wavelength that acts on the collagen in our dermis. However, it also does so much more. It can act on the collagen in the walls of small capillaries, making it possible to reduce skin redness. Lastly, RedTouch PRO, due to its ability to act on the collagen of the vessels and pigmented lesions, is also an effective solution in the treatment of melasma’.
‘All the features of RedTouch PRO can lead to an effective, fast and minimal downtime treatment that allows the patient to be conveniently treated in the little spare time they have during the working week. In addition, it allows doctors to offer their patients a treatment that is reliable and effective for every phototype and with no need for excessive post-treatment care.” – Dr Paolo Bonan, Dermatologist, Italy
“RedTouch PRO is a laser therapy which, by starting from a personalized protocol and by following a periodical follow up which does not entail any post-treatment commitment, improves cutaneous texture as well, in terms of chrono and photo ageing.” – Professor Luigi Coricciati, MD, Dermatologist (Italy) Coricciati Medical Group.
This article originally appeared in the Autumn 2024 print issue of Professional Beauty.
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