Circular beauty was one biggest stories of 2021. Brands like Emma Lewisham introduced refillable packaging, that allows plastics and glass to remain in use for longer. The question is, should your customers be cleaning their refillable skincare packaging to ensure they’re getting the most from their products?
Packaging accounts for 40% of plastics and 50% of paper in Europe alone – and also draws on other materials. This footprint is driving the beauty industry push towards a circular economy, avoiding the creation of “virgin” (new) plastics and papers and significantly reducing the environmental footprint of the beauty industry.
Sabbia Co, a brand that creates luxury sustainable skincare has recently partnered with TerraCycle. Identifying this issue they have released a simple to follow refill tutorial via Instagram. Just as recycling creates confusion, clients may be unclear on exactly how they should be refilling their skincare. Sabbia Co broke it down.
How to refill skincare packaging:
- Take your bottle apart and clean your bottle plus pump/dropper/lid with warm soapy water. Dishwashing soap is best as it cuts down on grease and oils.
- Rinse and soak the bottle with hot water. Pump the soapy water through the pump/dropper/lid and then follow with hot water until the water is clear.
- Set aside to dry completely before refilling
- To refill, use scissors to make a small snip in the corner of your pouch (a smaller hole will allow for easier pouring).
- Carefully pour the product into your clean bottle (using a funnel will minimise chances of wastage)
Sabbia Co founder Katie Eales said: “As a brand, I believe it is our social responsibility to educate our customers on how to recycle and upcycle their Sabbia Co products. Along with utilising our refill program to further reduce our cosmetic footprint.”
To learn more about circular beauty read our interview with Emma Lewisham.
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