Vita Group has begun transforming the Clear Complexions clinics it acquired last year into Artisan Aesthetic Clinics.
The ASX-listed retailer, which plans to establish 70 to 90 aesthetic clinics across Australia in the next five years, announced its decision to acquire the six Clear Complexions clinics and enter the “$1 billion per annum Australian non-invasive medical aesthetics market” in November 2017.
Announcing the opening of the company’s first rebranded Clear Complexions clinic, in Canberra’s Bruce last month, Vita Group CEO Maxine Horne said it was a major step forward in the group’s strategy to establish a leading presence within Australia’s rapidly growing non-invasive medical aesthetics market.
The company’s opening of the Artisan Bruce clinic will be followed by the rebranding of Clear Complexions’ clinics in Canberra’s Woden and Sydney’s Balmain and Mosman in March and April and then the rebranding of Clear Complexions clinics’ in Sydney’s Macquarie and Canberra’s Gungahlin clinics.
According to Horne, “like all Artisan clinics”, Artisan Bruce is “bespoke and individual in design” incorporating traditional craftsmanship, using robust, yet simple materials to create a warm and welcoming environment for clients to enjoy the brand’s high-quality service offering.
“The Artisan Aesthetic Clinics brand addresses a gap in the market for a high-quality, medically-driven aesthetic brand that offers clients a premium experience in beautiful surrounds,” she said.
“Artisan is not one size fits all. Everyone is different and requires a tailored treatment plan to achieve the best result. In truly making our mark in the space and setting the standard for best practice, each of our clinics will be unique in their design and provide our clients with a truly luxe experience where they feel confident and empowered to ‘master their artistry’.”
Artisan Aesthetic Clinics will be guided by medical board, led by Dr Linda Williams who has more than 17 years of global experience in the medical aesthetics industry.
“Our experienced and capable board of medical practitioners is a key differentiator for Artisan,” said Horne
“We are committed to being at the forefront of driving best practice not just across our network of clinics, but within the industry.”
Vita plans to continue to increase its footprint across Australia with “a mixture of greenfields and acquisitions”.
Apart from its acquisition and rebranding of Clear Complexions six clinics, Vita opened its first Artisan Aesthetic clinic, in Brisbane Racecourse Road, in November, and then followed with another in Brisbane’s Gasworks in December and then two more (in Rosalie Village and Fortitude Valley) in Brisbane last month.
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