The UK is leading the way for facial skincare launches targeting the skin microbiome, according to new research by Mintel.

The global market research company reports that over 37 percent of the world’s launches of skincare products targeting the skinmicrobiome in 2018 were in the UK – followed by the US with 25 percent and France with 15 percent.

Launching Mintel’s latest findings on the UK beauty market, Jane Henderson, the company’s beauty and personal care division president, said the UK is “recognising the importance of the skin’s unique ecosystem”.

“The UK is a hotbed of beauty innovation, with major global trends emerging and developing.

“British skincare brands have been among the first to understand the importance of the microbiome, the natural bacteria found in and on the body which can be balanced through skincare.

“In the next five to 10 years, the skincare industry will expand from simply focusing on the microbiome to also include the exposome, ie, external environmental factors like pathogens, fungi, pollution and plants that interact with our DNA and affect our health.

“This will inspire NPD [new product development] that takes a bespoke and holistic approach to skincare and health, such as exposome-measuring wearable devices, bespoke ingestibles, personalised DNA nutrition, and products that boost skin health and personal air quality.”

Mintel also reveals that the UK is the leading European market for ‘clean’[products carrying ‘free-from’, ‘natural’ and ‘ethical & environmental’ claims] colour cosmetics launches ‒ second globally only to the US with 21 percent of all ‘clean’ colour cosmetics launches in 2018.

“The clean beauty movement started out in skincare and is now quickly moving into colour cosmetics, said Henderson.

“Consumers are holistically looking to clean up their lifestyles, so clean makeup will become increasingly important in the coming years.

“Clean beauty is more than a trend, it’s a lifestyle, and as such brands must adapt to the changing landscape to secure their place in the future market.”

For more news and updates, subscribe to our weekly newsletter.