A recent industry survey showed Australian natural skincare brand, Sukin as the third fastest growing skincare brand of 2011. The survey conducted by Postscript magazine, interviewed 217 Pharmacy beauty category managers, encouraging industry leaders to share their views on the top performing beauty brands.
Interestingly, 79% of pharmacies surveyed had an annual turnover in excess of $4m. Family owned Sukin, at only 4 years old, followed larger brands such as Natio and Ego Pharmaceuticals to show that not only industry, but also consumer awareness and demand of natural products and brands is on the rise.
Sukin’s prominence was further highlighted with brand images in a ‘Budget Beauty’ feature on A Current Affair on Tuesday 13th September 2011, and in a similar feature in July, where Sukin came up trumps both as health and beauty retailer, Priceline’s best-selling facial moisturiser under $10 and also the panel favourite when trialed.
The strength of the brand positioning is easy to see. With a tagline of “Skincare that doesn’t cost the earth”, Sukin strives to not only consider the environment at every turn, but make the brand affordable for all consumer groups. Products are priced from RRP $5.95 – $23.95 and cover all skin, hair and body care needs.
A 2011 survey put out to Sukin’s beauty club highlighted that more consumers than ever were avidly seeking more cost-effective skincare, with 8.5% of customers indicating this as the main reason for brand purchase. This represented a sharp increase on the 2010 survey where only 5% were driven by price.
Sukin customers agree that whilst price is a contributing factor to the brand’s success, it is combined with equally important attributes of product style, packaging and effective formulations: “The price is sensationally low, and what it does for my skin has me hooked forever!” Anna Chen, Australia.
Sukin is a proud carbon neutral brand, committed to reducing the impact the business has on the earth. Sukin uses minimal and environmentally friendly recyclable packaging and is against animal testing with no animal derivatives used.
For more information on Sukin and stockist details, visit www.sukinorganics.com
ÃÆ’‚ The strength of the brand positioning is easy to see. With a tagline of ÃÆ’¢â‚¬Å“Skincare that doesnÃÆ’¢â‚¬â„¢t cost the earthÃÆ’¢â€žÂ¢ÃÆ’¢â‚¬ÂÂÂÂ, Sukin strives to not only consider the environment at every turn, but make the brand affordable for all consumer groups. Products are priced from RRP $5.95 – $23.95 and cover all skin, hair and body care needs.
ÃÆ’‚ A 2011 survey put out to SukinÃÆ’¢â‚¬â„¢s beauty club highlighted that more consumers than ever were avidly seeking more cost-effective skincare, with 8.5% of customers indicating this as the main reason for brand purchase. This represented a sharp increase on the 2010 survey where only 5% were driven by price.
ÃÆ’‚ Sukin customers agree that whilst price is a contributing factor to the brandÃÆ’¢â‚¬â„¢s success, it is combined with equally important attributes of product style, packaging and effective formulations:
ÃÆ’‚ ÃÆ’¢â‚¬Å“The packaging is stylish like IÃÆ’¢â‚¬â„¢ve spent a fortune yet the product is affordable and I havenÃÆ’¢â‚¬â„¢t!ÃÆ’¢â‚¬Â Kelly Reynolds, via Facebook.
ÃÆ’‚ ÃÆ’¢â‚¬Å“I just canÃÆ’¢â‚¬â„¢t live without it. The price is sensationally low, and what it does for my skin has me hooked forever!ÃÆ’¢â‚¬Â Anna Chen, Australia.
ÃÆ’‚ ÃÆ’¢â‚¬Å“I initially bought it because honestly, it was cheap! Then, I realised that not only did it get all my makeup off, but it also didnÃÆ’¢â‚¬â„¢t strip my skinÃÆ’¢â‚¬ÂÂÂÂ. ÃÆ’‚ Tania Palmer, Australia.
ÃÆ’‚ Sukin is a proud carbon neutral brand, committed to reducing the impact the business has on the earth. Sukin uses minimal and environmentally friendly recyclable packaging and is against animal testing with no animal derivatives used.
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