Sister Act

Sister duo Asli Isler and Derya Koch decided to combine their passion for beauty and looking good by launching the Dermal Hub in 2016 – a platform offering innovative beauty products.

One of their first developments is Halo – an idea born out of a holiday to Bali where they wanted to be sun safe but couldn’t find what they were looking for and opted to launch the fashion forward visor. It is a meeting of talents with Derya being a Dermal Clinician and Clinic owner, and Asli being a busy working mum of three – both are driven by getting the healthiest skin possible. They reveal the best part about working with family and their beauty inspiration…

The best thing about working with my sister is…

Derya – “We have so much fun! There is a deep understanding, trust and friendship.”

I have always had a love of beauty because….

Derya – “I have been in the cosmetic industry for the past 12 years, with a true passion for skin and all things beauty. Throughout my career having seen first hand the result of ultraviolet and the related skin damage caused I feel very passionate about launching our debut product HALO.”

Asli – “Being from a generation where sun worshipping was a ritual, beautiful skin and beauty was seen only for those that had time and connections in the very expensive skin industry. When I started being able to make my own fashion and skincare decisions I was drawn to those beautiful women I admired growing up with clear glowing complexions.”

We created Dermal Hub in 2016 with the purpose of…

Derya – “To create a platform for products that preserve and protect the skin while outdoors. Creating the freedom to be able to enjoy the Australian coastal lifestyle and still look chic and cool in the process.”

As a busy working mum of three the thing I find most challenging juggling work and life balance is…

Asli – “Time for me, exhaustion, along with pursuing a passion in an area I have always found exciting and innovative. Between a hectic work schedule, three children under eight and a fur baby and all the activities that go with this is a time struggle. The one thing that I struggle most is the guilt that goes with being a working mum who also has a passion and appreciation in creating beautiful objects that are aesthetically beautiful yet serve a purpose. So time with the kids is precious.”

The inspiration for the Halo was born….

Asli – “We both have skin conditions that are exacerbated by sun exposure, we did not feel there was any product that served this purpose adequately. Whilst on holiday we were discussing our skin concerns and the need for practical yet fashionable items. We sought to find a cool elegant product that protected the delicate face skin, with no luck, hence a gap was discovered.”

At Dermal Hub we want to make it a platform for…

Derya – “Awareness and appreciation of simple solutions to an ever increasing complex world.”

Our company ethos is…

Asli – “Daring to be different! Providing high quality products that are innovative yet functional and accessible to everyone looking to shield and beautify their skin.”

One thing I wished we had known when starting out…

Derya – “How much time, time and more time is needed to see an idea through to market.”

The thing I love most about being an entrepreneur is…

Asli – “The creative and freedom aspect along with you being the driver of your journey.”

We think Halo is going to be most popular with….

Derya – “A skin conscious fashion forward market, we are far more aware about the effects of solar radiation and the related skin conditions and general ageing effects. It’s for people looking to prevent further damage to the face.!

This year the company plans to….

Derya – “Get the word out about how amazing this product is, feels on and actually works in shielding your most valuable asset, your SKIN! Down the track adding products that are in line with our purpose. The aim is to combine skin health and protection.” n

 

 

 

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