Redefining Beauty Brings Kryolan to Aus

Prem Jinadasa, owner Redefining Beauty has partnered up with German brand Kryolan Professional Make-Up.

Jos Brands

Kryolan Professional began in 1945 in Berlin. As a family-owned professional makeup brand, generations of cosmetic formulations and secrets have been passed down to make Kryolan what it is today. The brand is now available in more than 85 countries.

Prem Jinadasa

Redefining Beauty, an Australian online-retailer targeting professional makeup artists and students is the largest official stockist of Sigma. Prem, owner of Redefining Beauty was more than eager to add Kryolan to his website upon hearing about the brand’s reputation and international cult following.

“I chose Kryolan because of its wide product range and extraordinary pigments. These products are perfect for stage or when you want a dramatic effect – the Australian market is definitely in need of products in this category,” said Prem.

“Kryolan has over 66 years of experience supplying the film, theatre and television industries – so you know they’re good at what they do.”

As well as experience and an extensive product range, other reasons that won Prem over were their dedication to clinical dermatologist testing and an absolute ban on animal testing.

Nails and eye

Kryolan has over 16,000 makeup products and accessories; this includes 750 colour-intense shades.

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