Paris Hilton has launched her Paris Hilton Skincare line to beauty professionals at Cosmoprof North America in Las Vegas.
According to Hilton Lifestyle Group CEO Adam Xavir, industry professionals and fans alike lined up in a standing-room-only media area at the Mandalay Bay Convention Centre to meet and get photos with 37-year-old “celebrity entrepreneur”.
“We could not have asked for a better reception of Paris’ new product line, ProD.N.A.,” he said.
“Paris stole the show with her charisma and true passion for skincare and love for her fans and supporters that came to meet her and get a first look at the product line.”
Manufactured in Los Angeles, the Paris Hilton ProD.N.A skincare line is made up of just four products ‒ a dual action cleansing gel, a lift and firm eye cream, a face and décolletage cream and an advanced recovery serum.
The line, created by Paris with “the help of world-renowned chemists and biologists”, is based upon “GenoMatrix” ‒ “a revolutionary formulation of powerful enzymes derived from marine microalgae” which “penetrates deep within the layers of skin to support the body’s natural DNA repair mechanism to counteract the effects of ageing from the inside out”.
Launching the line, Paris said her mother had taught her the importance of taking care of her skin “from a very young age”.
“I have been obsessed with finding the best products on the market to help me look and feel young, so after years of searching I decided to create a line that can offer the absolute best results,” she said.
The line is now available online at Paris Hilton Skincare and will also be distributed “at select retailers” in the US and several countries throughout Europe and Asia by the end of this year.
Paris “and a team of industry experts” established Hilton Lifestyle Group in 2016 with the goal of “formulating skincare products for ingredient-conscious consumers that deliver measurable results and support skin health from within”.