Alexander McQueen SS12 features Minx

The Alexander McQueen Spring/Summer 2012 collection was revealed on October 4th in Paris, with Minx nails and UK nail stylist Marian Newman providing the nail fashion for the show, for the fourth season in a row.

Minx created unique designs using the reference given by the Alexander McQueen design team, reflecting the inspiration for the collection: mother of pearl, shells, water and sea foam.

Based on the brief, Marian and Minx co-founder Janice Jordan created a series of designs using an ivory base or a delicate pink base, layered with an organic swirl design in a MinxLusion, Matte Silver, or Matte Gold tracing. The organic swirls give the impression of sea foam and gentle movement.

In addition, a unique Minx template was created in a bronze colour, overlaid with swirls of gold to complement one particular dress from the collection.

Marian’s team included nail stylists Adam Slee, Kimberley Casey and Naja, while Minx co-founders Janice Jordan and Dawn Lynch-Goodwin also assisted in applying Minx to the 33 models taking part in the show.

“It was such an honour to be part of the Alexander McQueen show,” said Marian. “The level of craftsmanship and the brief of the collection pushed me to explore new techniques and designs. I really enjoy the different challenges that come with each collection and always look forward to the show, as it is truly a unique experience.”

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