Your Spring/Summer 2023 Makeup Trend Forecast

Makeup is bold and bright this season with pops of pink, glowing skin and almond shaped nails.

with Victoria Curtis, founder Curtis Collection

“Expect to see a new foundation trend coming through this spring/summer. It’s called ‘Cloud Skin’ and it’s definitely IN! It’s the new soft focus makeup look sweeping social media and unlike many viral makeup trends, the best part about this is, it’s actually wearable! Cloud skin is a mixture of matte and dewy and appears weightless and soft like a cloud. Cloud Skin is achieved by layering a mattifying primer under your matte foundation and adding in an illuminator to create that soft, dreamy, lit from within effect. Setting powder is used lightly on the T-zone and under eye areas to create a blurring effect while cheekbones are highlighted to add radiance and glow.”

with Rose Balam, Business Development & Education Manager MBI JESSICA COSMETICS

“Milan Fashion Week Spring/Summer 2023 has brought a new wave of glamour to the beauty world, with the Italians showing us how it’s done. The runways were a feast for the eyes, with bold and daring makeup looks taking centre stage after several seasons of minimal cosmetics. Whether you’re a fan of bold lips or dramatic eyes, there was no shortage of inspiration. Pops of pink graced many lips, from Barbie-level brightness to softer dusty rose hues. For those who prefer a more subtle look, lip oils provide a pretty wash of colour that’s still on-trend. Soft smoky eyes were also popular, with black, brown, or grey shadow used to enhance the eyes and create that elegant-meets-sexy vibe that the Italians do so well. But it wasn’t all about subtlety – bigger and bolder eyeliner options were also seen on the runways. While a sleek feline flick will always be a classic beauty look, Milan designers and makeup artists raised the bar with bold, graphic liner that made a statement. A sultry eye isn’t complete without plenty of kohl, and a pigment pot and short dense liner brush will help you achieve these more graphic looks at home. These trends make a strong case for experimental and statement-making glamour, bringing a new wave of excitement to the beauty world. So go ahead and experiment – the Italians have shown us how it’s done!”

with Noush, owner Eye Couture

“Spending two months abroad, catering to clients while enjoying the European spring between Madrid and Paris, I couldn’t help but notice a prevailing trend in the European beauty scene. Almost everyone seems to be embracing the fresh, rosy lip blush that imparts a youthful and plump appearance. This simple two-hour procedure sets you up for the next two and a half years. European women prioritise convenience, often looking effortlessly stylish while walking everywhere. They’ve discovered this straightforward lip enhancement method that suits the busy, stylish, and time-conscious lifestyle perfectly. Even older women benefit from the color and shape correction, achieving the illusion of fuller lips and a slightly more youthful appearance. It’s something I’ve noticed Sydney women are starting to catch onto as well. Lip blush is thriving in Paris, and I’m thrilled to introduce this touch of pink to the Sydney spring. It’s the ideal solution for those who want to simplify their beauty routine and no longer have time for meticulous shaping and lining—just add gloss for a polished look. Lip Blush, also known as Lip Tint, is a form of semipermanent makeup that enhances the natural lip color. It corrects issues like lost lip outlines, uneven pigmentation, and shape asymmetry. This procedure not only improves the shape of the lips but also provides definition and the illusion of fullness. The subtle enhancement revitalises the
lips, giving them a more vibrant and youthful appearance. In some cases, it can also address medical concerns such as loss of border, color, and scars, though results may vary on a case-by-case basis.”

with Teena Restaino, director Professional Salon Brands

“Spring is the season of new beginnings, and what better way to embrace new opportunities than with the latest trend in the nail industry? Professional Salon Brands is thrilled to introduce Ibd Clear Soft Gel Tips, the game-changer set to redefine the nail industry this season. As a director at Professional Salon Brands with over 25 years of nail technician background, I firmly believe that the client experience is
paramount, and your product quality reflects your business’s value. With Ibd Clear Soft Gel Tips, you can effortlessly distinguish yourself from the competition, delivering an unparalleled service to your clients.
These soft gel tips flawlessly contour the nail, ensuring a perfect finish from cuticle to free edge. Their comfortable, easy-wear design and pre-etched structure will keep your clients returning for more. Now, you can save time creating the Spring trends in nail designs knowing that your soft gel tips are the professional’s choice. With quick 30-minute full sets, four shapes available, and the ability to cure in just one minute, Ibd Clear Soft Gel Tips are a nail technician’s dream. You can use them with building’s gel or soft gel adhesive for natural nail applications. Increasing your customer return and growth is all about delighting your clients and providing them with the best, and Ibd Clear Soft Gel Tips are the key to achieving that.”

This article originally appeared in the September-October 2023 print issue of Professional Beauty.

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