On Saturday, November 5, Napoleon Perdis Cosmetics unveiled its new-look ‘shop-in-shop’ redesign and upgrade at the recently remodelled David Jones in Bourke Street, Melbourne.
The company said the revamp marks a dynamic and spirited new era in the evolution of the cosmetics brand.
Napoleon Perdis Cosmetics will debut its exclusive shop-in-shop designs in Melbourne before expanding to the rest of the world. The revamp marks a stylistic leap forward for the beauty brand, and will be mirrored in 30 stores around Australia over the next year.
Designed by the highly regarded New York-based Royal Promotion Group, the upgrade seeks to revitalise the retail experience for customers.
“Even make-up brands need a make-over,” said Napoleon Perdis, CEO Napoleon Perdis Cosmetics. “This evolution will see a more sophisticated fit-out, more room for makeovers, more glamorous surrounds and a better showcase of products, all of which makes for a more luxurious shopping experience.
“This is the next page in the story for us, the next step in our evolution,” said Perdis. “The refresh will touch on product development, advertising, image and as always, true to brand, the customer experience. It is our way of reaffirming the engagement we have with our customers… over the last 15 years.”