The fashion world’s eyelash obsessors are a buzz with news of iCurl, the latest lash revolution – a world-first eyelash curler with twin-heated pads from Mirenésse which hit the stores on October 1st.
Already proving a hit with megastars Kim Kardashian and Mila Kunis, this latest must-have item already has an extensive waiting list and was been forced into a second round of production before the iCurl was even launched.
Mirenesse founder, Irene Patsalides created the iCurl after hearing of her makeup artists’ struggles to get long lasting lash curl on models with dead straight lashes and use curlers without damaging false lashes and extensions.
“Unlike traditional eyelash curlers that only add curl to the base of the lash, iCurl uses twin-heated silicone pads to curl at the base and the midshaft for a rounded curl,” Patsalides explained.
“The industry has been needing this for a long time, and our customers are desperate for it too! People are tired of lash curl that doesn’t last, or curlers that are painful or difficult to use”.
Eighty years since the first eyelash curler was invented, the design has stayed relatively similar with the few exceptions including the heated copper wire wand and the single silicone heated lash curler.
Australian company Mirenésse is known for its innovative products and has won multiple awards for Mirenésse Secret Weapon 24Hr Mascara, which was the very first to use tubing technology.
Retailing at $39.95, iCurl is available online at www.mirenesse.com and from selected retailers.
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