Gorgeous Cosmetics sell out at IMATS

The International Makeup Artist Trade Show once again brought together the industry’s best, for a weekend of glamour at Sydney’s Convention Centre. Larger than last year, the trade show featured talents in the Makeup industry from all over the world. To follow on from Gorgeous Cosmetics’ year of success at both international and national beauty expos, they exhibited for the first time alongside sister companies HUB Makeup and the Academy of Makeup, creating an area of buzz around them!


Predicting the weekend’s outcome, Gorgeous Cosmetics came fully prepared to be a sell out. Even with an excess of products taken to the show, they still quickly sold out of cult products such as Dreamy, Buff and Cailin Lipsticks, Sand Shimmer Loose Dust, Base Perfect Foundation (which was a hit at this year’s USA trade shows), recently launched Cheek Crème Cream Blush, and of course, their revolutionary Airspire Airbrush System- which flies off the shelf as soon as the demos start. With special IMATS prices, a sell out was to be expected.

The Gorgeous Cosmetics stand featured two fully interactive dabble bars for customers to test out products, several makeup stations for applications, an area for Airspire demonstrations, which were always in demand, as well as a relaxing lounge for customers to sit and watch all the action. The stand was flooded with customers after Gorgeous’ Creative Director, Tiarna Leeson, presented a seminar on the main stage using Airbrush products- naturally every makeup artist in the house then needed their very own Airspire system!

Being involved in IMATS gave Gorgeous Cosmetics the opportunity to give back to the industry which has supported them over the years, and allows Makeup Artists and customers to meet the team, get professional advice and test out the range. Gorgeous’ talented team of Makeup Artists and retail assistants were run off their feet the entire weekend as the constant crowd surrounding the stand requested makeovers, demos, products and information. Customers walked away from the stand toting their red Gorgeous Cosmetics bags, filled to the brim with glam goodies!

For further information visit gorgeouscosmetics.com

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