Issada launches new concept store

Issada Cosmetics has launched a new world class Issada Concept Store in a Brisbane precinct soon to be known as the “Luxury Strip”.

Billed as Brisbane’s answer to Paris’ Saint-Honore and London’s Sloan Square, this luxe locale is already home to fashion houses Louis Vuitton and Hugo Boss, with Prada, Hermes and Gucci to surround Issada in the coming months.

Issada CEO/Founder, Fiona Neale, has spent her 15-year beauty career all over the world, and says she has never seen anything that rivals the standard of the new Issada concept store.
“I drew inspiration from things I have seen in London and Paris, but even in these amazing European cities, I have never seen a makeup store quite like this.”

In the store, the signature Issada aesthetic of pristine, almost clinical white surfaces is tempered by a luxurious vintage crystal chandelier and Italian white leather chairs. A state-of-the-art plasma screen broadcasts Issada’s many makeup masterpieces at various high-profile fashion events. The five-star fit-out has been designed to accommodate more one-on-one artist-to-client time and deliver a truly luxurious ambience.

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