Inika Mineral Cosmetics’ recently launched Purely Bronzed certified organic tinted bronzing mousse has won the Most Innovative Organic Product – GOLD category at the recent 2009 Organic Expo Awards.

The awards recognise excellence in the flourishing organics industry. Launched in 2007 by Organic Expo organisers, Smeaton Hackett Events, the awards acknowledge and encourage quality and innovation in product development, as well as creativity in marketing and presentation.

All products entered must be certified organic and on display at the 2009 Organic Expo. They are judged on taste, aroma, quality, fitness-for-purpose, packaging, impact on the environment, aesthetics, saleability, labelling, fair trade and whether they are Australian produced.

This year’s panel of judges consisted of: Felicity Percival, Editor, Australian Women’s Health; Holly Davis, food consultant, Food by Holly Davis; Caroline Attwooll, retailer and owner, The Earth Food Store; Anthia Koullouros, Naturopath and Organic Lifestyle Educator, OVViO and Steward Catriona Macmillan, Organic Traders & Consumers Network, OFA.

Products over five product classes were entered this year. The winners are:
Best Organic Food Product – GOLD
Kailis Organic Extra Virgin Olive Oil & Blue Hills Tasmanian Leatherwood Honey

Best Organic Non-Food Product – GOLD
House of Herbs Avocado Certified Organic Face Cream

Best New Organic Product – GOLD
Pure Food Essentials Turmeric Paste

Most Innovative Organic Product – GOLD
Inika Purely Bronzed (Certified Organic Tinted Bronzing Mousse)

Best Organic Product Range – GOLD
"Lloyd’s Organic Harvest" 100% Pure Grape Juice (Varietal)

Inika co-founder and CEO of the brand’s parent company, Truth in Beauty, Miranda Bond said of the win: “We are beyond thrilled to have Purely Bronzed win this award for innovation from the 2009 Organic Expo. We knew that this product would generate excitement, being the world’s first certified organic body bronzing mousse, but to win an award before the product has even hit the shelves is so exciting. We are constantly striving to break boundaries in bringing breakthrough natural products to market and are looking forward to extending the range further with a number of exciting new product launches over the next 12 months!”

Trophies will be presented to the winners at the opening of the 2009 Organic Expo on Friday 24 July.

The Organic Expo will be held 24 to 26 July 2009 (Friday 24 is a trade only day) at Royal Exhibition Building, Carlton Gardens, Victoria. For more information, visit www.organicexpo.com.au.

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