IMATS (International Make-Up Artist Trade Show) is back, bringing world-class talent, live makeup demos and outstanding shopping opportunities to Sydney. Now in its fourth year, IMATS Sydney will be held September 29-30 at the Sydney Convention & Exhibition Centre.
Buzzing Show Floor
International guests and keynote speakers will include Sarah Rubano, whose credits include District 9 and The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, plus the upcoming films The Hobbit: An Unexpected Journey and Elysium.
The 2011 and 2012 Australian Makeup Artist of the Year, Rachel Montgomery, will also be a keynote speaker; her clients include Cyndi Lauper, Julia Gillard and Marie Claire. While, Odd Studio’s Adam Johansen (Wolverine, Australia) rounds out the keynote list.
Australian Makeup Artist of the Year, Rachel Montgomery
Additional guest speakers include M.A.C. Senior Artist Nicole Thompson and Emmy-winning make-up effects artist Thomas Surprenant, whose credits include Star Trek: Deep Space Nine and X-Men: The Last Stand. Fashion veteran Rae Morris and body-painting pros Becca Gilmartin and Jos Brands will also lead demos and discussions.
Body Art Competition Main Stage
International cosmetics companies will be offering the latest and greatest products and tools at IMATS; it’s the place for makeup artists to find good deals on top-quality products and discover new brands.
IMATS Sydney also features a Makeup Museum, with pieces from film and television shows. And in the student make-up competition, called the Battle of the Brushes, international makeup students will compete in two themed categories to create winning looks and take home trophies, cash and prizes.
MAC Senior Makeup Artist Nicole Thompson
In addition to the Sydney show, IMATS is held in Los Angeles in January; New York in April; London in June; Vancouver, British Columbia in July; and Toronto in November. All events are produced by Make-Up Artist magazine, a division of Key Publishing Group. Read in nearly 70 countries, the magazine was created in 1996 by Emmy Award-winning makeup artist Michael Key.
IMATS Sydney sponsors include Kryolan, M.A.C. Pro and Royal & Langnickel Brush Mfg. For more information on IMATS Sydney, and to purchase tickets, go to imats.net.