Just six months after launching TruBlend, a 40 shade foundation line with colours ranging from ‘Porcelain’ to ‘Espresso’, Covergirl has launched its first makeup collection “scientifically designed to celebrate Women of Colour”
Boasting “super rich pigments and bold shades that stand out”, The Full Spectrum collection was created to enable women of colour to fully express their uniqueness.
“Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade and skin needs of multicultural women in mind,” the company said.
Indeed on Facebook the company heralded the launch by stating that “Full Spectrum brings out your truest tones with super rich pigments that pop and bold and hydrating shades that stand out – no more downplaying, it’s the full you, full spectrum”.
Covergirl’s global research and development face manager, Johanne Richard, told Refinery29 that the collection was developed by a team of multicultural women who spent two years measuring the skin tones of various people of colour.“We really wanted to create a collection that addressed the special nuances of our skin,” she said.
“Through our research we were able to get a better understanding of the undertones of dark skin — not only to deliver on shades but on finish, too.
“Most women of colour are put into the same category, but we all have different undertones and our complexions are all really different.”
In addition, Richard said the team’s survey of women of colour found that most wanted “full-coverage complexion products, matte finishes and vibrant colour pigments” in makeup .
Covergirl’s Full Spectrum collection includes a shine-free liquid foundation in 20 shades; a shine-free powder foundation in 12 shades; a brightening concealer in six shades; a satin lipstick in 20 shades; a liquid lipstick in 12 shades, a colour & correct palette and an eight-shade shadow palette in four colourways
The Full Spectrum collection has just been launched at Ulta.com and will be available throughout the US from February. It is due to be launched into Australia later next year.