The jane iredale Australia marketing team are still buzzing after a whirlwind week in LA where they spent 3 exhilarating days with Jane Iredale herself and the fabulous Iredale Mineral Cosmetics Marketing team.
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Krista Eppelstun, Digital Marketing Co-ordinator for jane iredale Australia, Jane Iredale, Margi Fox Managing Director of Margifox and Meg Durrington, Marketing Co-ordinator for jane iredale Australia.
An innovator in not only the mineral makeup industry, Jane is now on a mission to make sure that her worldwide network of distributors are completely up-to-date with new technology and all things digital, inviting partners from around the world to a 3 day conference covering the latest in digital media and marketing.
This conference was for the south-east Asian distributors of jane iredale, the European conference was held earlier in the year. Partners attended from Australia, Hong Kong, Japan, New Zealand, Taiwan, Vietnam, Canada and China.
Jane Iredale introduced her unique skin care makeup line in 1994, long before most people would have even recognised the term ‘mineral makeup’. She was one of the first to introduce a full mineral makeup line to the market offering not only colour enhancement but benefits to the skin using the highest grade of minerals available.
During the 3 day conference in LA, International distributors were not only educated about the latest digital technology trends, they were also given a sneak peek of the exciting and innovative products that will be released in 2012.
Jane herself talked through each new product, sharing her knowledge and passion for natural makeup, and products that are not only beneficial to the skin, but also the environment.
Although we can’t, just yet, disclose details about the new products being introduced to the jane iredale range next year, we can say that Jane is once again pioneering the way in her industry!
Visit www.margifox.com.au to find out more
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