The untapped beauty bridal market

Leading wedding makeup artist Yvette van Schie reveals her tips of the trade.

The bridal beauty scene is a pinnacle on the professional beauty landscape and a potential goldmine that is often overlooked by beauty therapists; though this multi-million dollar industry is a vital cash cow for many professionals and an avenue worth exploring.

Image courtesy of Vibrant Photography

Yvette van Schie is the founding owner of Ethix Makeup Beauty and Styling and has worked as a national trainer, beauty therapist and makeup artist for over two decades.

Her commercial experience working with stylists and photographers bequeathed her with valuable knowledge of how the camera photographs – a must when working in the bridal industry where photography is a key consideration.

Add to this a well manicured finger that she keeps on the industry’s pulse and Yvette is now considered the leading bridal makeup artist in the Southern Highlands – one of New South Wales’ wedding hot spots – as well as being sought after in Sydney.

“I started 24 years ago in the bridal beauty scene but became really involved seven years ago when I found that the Southern Highlands of New South Wales really lacked well trained makeup artists,” she explains. “Instead of just taking on work which came to me through word of mouth, I set up a website and started to market myself.”

Having worked with some of Australia’s top stylists creating flawless faces, she has been at the forefront of the beauty scene ever since.

Image courtesy of Vibrant Photography

Bridal beauty often goes largely unexplored by many professionals, though the benefits of investigating this avenue are vast. As well as offering myriad opportunities to freelance, trained makeup artists are able to grow their own business with minimal overheads as most of the work is conducted offsite and does not require a salon setup.

In order to be regarded as one of the best, it’s vital to hand pick only the best employees. This is exactly what Yvette has accomplished by cherry picking the cream of the crop and judiciously hiring makeup artists and hair stylists with respected credentials and experience to match.

“I now have a great business with two makeup artists contracting to me, one training with me and two of the top bridal hairstylists in the industry have also joined my team,” she says.

“The best way to break into the industry is to work as an assistant to a makeup artist who delivers the quality of makeup you would like to supply, then join a network like Model Mayhem and do free makeup work for photographers so you can get enough quality photos together to set up a website.”

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