endota spa founder Melanie Gleeson

Following the recent launch of a new menu in its 100 spas around the country, endota spa has launched an anti-ageing range featuring 24 “highly-active” formulations.

Officially launching the new products in Sydney last week, endota spa founder Melanie Gleeson said the endota new age range is “an exciting step in the company’s “anti-ageing journey”.

The products are designed to work together with the brands’ in-spa treatments “to offer a supercharged facial experience that clients can take home with them”.

Gleeson told Professional Beauty the company has launched the range in response to customer demands.

“In Australia we have a particularly unique set of environmental factors affecting how we age, so we felt we really needed products which target concerns like pigmentation and sun spots,” she said.

“In addition, our customers were really asking for this next step in result-based treatments.

“They are recognising they are ageing and want products and treatments that are non-invasive and help them to age consciously, so that’s what we’ve set out to do.”

She said the new range leads the way in peptide technology and boasts the benefits of potent botanical stem cells.

“These results-driven products are not only enriched with nourishing vitamins and protective antioxidants but have been clinically proven to improve the skin’s condition and defend against the visible signs of ageing.”

Made in Australia, the range includes “four revolutionary treatment serum products” backed by clinical testing:

endota new age Age Defying Retinol Serum – contains encapsulated Vitamin A, Nicotinamide and Sodium Hyaluronate

endota new age Super C Firming Serum – contains encapsulated Vitamin C, Sodium Hyaluronate and Ferulic Acid

endota new age Potent Brightening Serum – contains Brightenyl (“four times more potent than Vitamin C to correct hyperpigmentation and brighten the complexion”), Actizyme, 3-0-Ethyl Ascorbic Acid and Nicotinamide

endota new age Peptide 8 Hyaluronic Serum – contains Brighteny, Phytocelltec and Acetyl Octapeptide-3 (SNAP 8 – “eight amino acids linked together to form one peptide”).

Established in 2000 and now the largest chain of day spas in Australia, endota has largely been built on its reputation as “a haven where women can escape life’s everyday stresses”.

Gleeson believes the new focus on “active” products will not change the company’s ethos but “add another dimension to it”.

“We are still trying to achieve the same thing for women but are now able to offer them clinically proven results in the same space they find much-needed stillness and relaxation.”