Pacific Nail & Beauty are inviting selected salons to become CND Shellac Elite outlets.
The company is looking for around 20 salons nationally to carry the brand and be listed as a preferred and recommended salon on the company’s consumer website.
Salons will be chosen on representation, presentation, service quality, enthusiasm, passion and location, said Pacific Nail & Beauty PR coordinator, Ellie Phillips.
The salons will have access to exclusive CND Shellac marketing materials as well as ongoing marketing support. Each salon will have an assigned CND representative who will provide technical advice, product information and education.
“We need to confidently send consumers to salons we know will represent the brand well and offer the CND Shellac service as a system and follow CND’s steps for application and removal. We are looking for a limited number of salons that are passionate about CND Shellac.”
Ellie said the invitation to become an outlet is primarily to meet consumer demand for CND endorsed or recommended salons.
Salons will need to meet the following criteria that includes using the CND UV Lamp to ensure a ‘proper cure’; prepping the natural nail with CND Scrubfresh; no buffing of the natural nail during application or removal; not mixing or layering CND Shellac with other brands and CND removal wraps to be used for all removal services.
Shortlisted salons will be contacted after December 2, 2013, to schedule an interview with a CND representative.
For more information and access to the online application click here.