Céline Dion joins L'Oréal

Céline Dion - Getty Images/L'Oréal Paris

Fifty-one-year-old Céline Dion has been appointed the face of the world’s biggest beauty company.

L’Oréal Paris announced the appointment of the Grammy Award winning songstress as its latest global brand ambassador last week.

L’Oréal Paris global brand president Pierre-Emmanuel Angeloglou said the signing builds on the company’s mission to align with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive.

“Céline Dion is a woman of innate self-worth ‒ following her heart to achieve success, challenge stereotypes and trailblaze the path for so many other women ‒ and fully embodies our brand mission.”

Céline said she is honoured to take on the new role as the brand gives women “plenty of tools to feel good, to feel strong, to have a voice, to fulfil themselves and to feel worth it”

“I never saw that coming, especially at 51 years old,” she said.

She said she is particularly enamoured with the brand’s famous ‘Because I’m Worth It’ tagline.

“I really see L’Oréal Paris beyond beauty products, beyond colours, beyond care because when you do your hair or put your make-up on, you’re feeling your best,” she said.

“You feel confident, whatever your achievement is. You feel feminine and empowered, expressing your inner strength. You feel inspired and emotionally supported when realising your dreams.

“All of this means we are worth it. We need to give ourselves the credit we deserve. This is why “Because I’m Worth It” is such a powerful tagline that I feel connected to.”

She said that in her new role she would try to help “everyone to feel that they have the right to express themselves, whether it is through fashion and beauty, by using their voice or through something else that’s important to them”.

“The world is changing, and L’Oréal Paris is part of that in a positive way since the brand is telling women that there is nothing wrong in realising their dreams and speaking their mind.

“As a society, I think we need to embrace that even further. I hope that I can elevate this conversation. I feel that at this stage in my life, I now have a voice. I truly admire what L’Oréal Paris stands for and I’m excited to use my voice to empower everyone to feel beautiful, confident and to learn to embrace themselves.”

“… I have grown in a very strong and happy way through my passions, my work, friendship, motherhood. I am now embracing myself and feel free to do what I want, where I want, when I want.

“… I’ve never felt so beautiful and strong, and I feel that the best is yet to come.

“Today is the beginning of the rest of my life and I don’t want to go back in time; I am going forward.”

For more news and updates, subscribe to our weekly newsletter.

Leave a comment: