RefectoCil talks Beauty Expo

What is the major drawcard of RefectoCil?

RefectoCil is the recognised international gold standard for lash and brow tinting and styling products. RefectoCil Natural Brown #3 is the biggest selling tint shade and is often described as ‘the perfect brown’. We’re known for our beautifully packaged, cohesive products that deliver consistent, long lasting and quality results. Our eight colour shades are complimented perfectly by our impressive ancillary range, including the innovative Browista toolkits and hands-free palettes that have been incredibly well received by salon professionals throughout Australia and New Zealand.  

What innovative products have the brand launched this year?

We’ve hit and ground running this year and have focused on elevating our styling products, in particular the dual purpose Lash Lift and Brow Lamination kit.  We want our customers to know that we’re more than just tints!

When we learned that RefectoCil HQ was perfecting a faster, more effective lift solution we couldn’t wait to share the news. This patented, keratin-infused ‘pink power perm’ delivers exceptional results for both Brow Lamination and Lash Lifts while simultaneously caring for the condition of the lashes and brows. Clients no longer need to worry about hairs becoming brittle or dehydrated due to regular or over treatment. Results last up to 6-8 weeks.

Rapid processing time of 6+5 minutes means the treatment is more pleasant for the client and the salon professional can get more people through the door! It’s a win-win for everyone. We launched the product in March and have already had some fantastic feedback.  The flexibility and efficacy of an all-inclusive dual purpose kit offers significant benefits.

More recently, the RefectoCil Full Brow Liners (available in 3 beautiful shades) and silk enhanced RefectoCil Highlighter Kits have been added to the retail range. Everyone needs a great brow pencil in their makeup kit and these are precise, long lasting and the ideal tool to perfect and complete a full RefectoCil styling service.

What are you looking forward to at Beauty Expo this year?

We’ve missed the buzz, high octane energy and sparkle of trade shows! The interaction and communication with our customers inspires and motivates us.  We’ve pumped about seeing the smiling faces of our peers and simply connecting with our users face to face.  So many people have felt very disconnected since the onset of Covid and for very good reason! It’s a chance to come together, share experiences and aspirations.  It’s the ideal opportunity to reflect on the fact that we’re part of a really important  and special community that is uplifting and inspiring in so many ways.

The industry has changed drastically in the last year and attending Beauty Expo (RefectoCil exhibitor details) is a great way to find out about newcomers in beauty and emerging trends. Lash Lift and Brow Lamination services have been a triumph and are dominating the lash and brow arena. If you haven’t already added this service to your salon menu, the Beauty Expo is the perfect platform experience live demonstrations, see results in person and ask the Educators to better understand if the service is right for your business. It’s essentially free training… what’s not to love!

What will be one of the main highlights of the RefectoCil stall? (L129)

With live demonstrations throughout the entire Expo, we will be showcasing our new products. You’ll meet our lovely team as well as experience the unique RefectoCil Keratin enriched Pink Power Perm in action. We will be performing complimentary treatments and a few lucky volunteers will have their lashes and brows styled by the amazing RefectoCil trainers who also will be sharing tricks and tips to achieve a WOW effect. 

RefectoCil Australia will have the BIGGEST product specials we’ve ever done at Beauty Expo this year! Follow our Instagram and Facebook page to be the first to know about the promotions which will be available exclusively to Expo attendees. You won’t want to miss this one!

See our recent coverage of RefectoCil. Beauty Expo Australia event details are found here.

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