Australian Creams ranked No.1 in China


Australian Creams, owned by Sydney-based G & M Cosmetics, has been rated the “most recognised Australian brand in China” – ahead of much larger brands like Qantas, Crown Casino and Weet-Bix – in the inaugural Australian Brands in China Index.

Monash University in conjunction with Digital Crew surveyed 5464 mainland Chinese about 70 Australian brands exporting to China in six industries (beauty and cosmetics, fast-moving consumer goods, health and baby formula, property and real estate, travel and tourism,  and wine) to create the Index.

Zvonko Jordanov, the founder of the family-owned business that has been manufacturing skincare products in Sydney’s Sutherland Shire since 1996, says Australian Cream’s ranking “is an incredible achievement for all G&M Cosmetics staff”.

The brand outranked nine local skincare brands  (Thursday Plantation, Goat Skincare, AESOP, Nude by Nature, Cancer Council Australia, Lucas’ PawPaw Remedies, Sukin, QV Skincare and A’Kin) to take out the top spot in the Index’s Top 10 Beauty and Cosmetics category – and outranked Qantas, Crown, Mirvac, Weet-Bix, EMU Australia, Coles, Chemist Warehouse, Myer and Destination Gold Coast to take out the top spot in the Index’s overall Top 10 listing.

Zvonko attributes the brand’s success to three key factors:

  • Australian Creams are high quality, affordable skincare products
  • G&M was an early entrant into the mainland China market as it commenced exporting there 20 years ago
  • Chinese tourists, residents and students in Australia have been buying Australian Creams’ products as “an affordable gifting item for family and friends” in China for many years.

Australian Creams’ organic cruelty-free products are made from “iconic Australian actives” such as Kakadu Plum, Goats Milk, Manuka Honey, Lanolin and Emu, Avocado, Macadamia, Lemon Tea Tree and Eucalyptus oils.

The range is stocked in pharmacies, supermarkets, discount department stores, airports and tourist centres around Australia as well as over 10,000 retail outlets in China.

G&M’s manufacturing, warehousing, sales and marketing, laboratory and QA departments are all located at Taren Point in Sydney where the company has manufactured over 60 million products since opening.

 

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