With less than three weeks left until Beauty Expo Australia gets underway, organisers have revealed the trends that will be making a big impact at the two-day industry event in Sydney.
Beauty Expo Australia event director Cory Watson says visitors will be able to discover and learn more about all the latest trends from exhibitors on the show floor as well as at educational events.
She says the four major trends are:
- Brow Henna
Brows remain one of the hottest trends in the beauty world. While microblading is still one of the biggest brow treatments available, henna is making its way to the fore as a less intense, more affordable option for those with skin sensitivity or those who aren’t ready to commit to the permanence of microblading. At Beauty Expo, beauty professionals can learn more about this brow option from Jodie Burwood in a professional skills education session as well as an indepth workshop.
- Clean beauty and holistic anti-ageing approaches
With the continued rise of the wellness movement, many consumers are looking for a more holistic approach in their beauty regimes. Beauty Expo’s dermal and anti-ageing education program highlights this trend with several key sessions from experts. Beauty therapist Janine Tait will outline the holistic strategies that support skin health and anti-ageing results from within; food scientist and beauty expert Cindy Lüken will discuss the rise of the clean beauty movement and explain how clean beauty products and treatments can be incorporated into salons; and nutritionist and skin expert Chiza Westcarr will reveal how acne can be treated with nutritional support and how gut health can influence skin conditions.
- Micro needling and RF technology
Aesthetic practitioner Sarah Hudson will delve into the latest microneedling and radio frequency technology and how it can assist with clients’ skin health. Sarah will cover key considerations for investing in radio-frequency equipment for a clinic, as well as how to market RF technology treatments to clients.
- Lush lashes
As people become more time-poor, treatments that extend the life of groomed brows and lashes are becoming more popular in the beauty world. Salon owner and cosmetic tattoo artist Jessika Brigginshaw will look at the ways that salon owners can incorporate profitable lash services into their business. She will also demonstrate how to apply the perfect set of lashes during a professional skills education session and an indepth workshop.
Beauty Expo Australia will be held at the International Convention Centre Sydney (ICC) on September 8-9.
Expo and education tickets are available at www.beautyexpoaustralia.com.au