Clients are savvier than ever about the gel polish they use so it makes sense for your salon to offer services that are safe, ethical and healthy. Here are five things your customers want to know.
#1 Will it damage my nails?
Gel polishes have become notorious for causing dehydration and damage to nails – mostly as a result of harsh removal techniques and non-permeable formulations. It’s a problem that has forced customers to seek alternative nail treatments, such as acrylics, which, unfortunately, are just as damaging. It is important for technicians to understand the causes of nail damage and to choose brands that focus on nail health and wellbeing. EVO Gel is the perfect alternative. Invented by Bio Sculpture Gel, the leaders in healthy nail care, EVO gel has been designed from the base up with nail health in mind. With no primers or bonders, EVO boasts a unique oxygenating gel technology and medical grade formulation, which are designed to nurture and protect the natural nail.
#2 Does it contain toxic ingredients?
Consumers are increasingly looking for safe ingredients in their beauty product, and nail products are no exception. With access to more information than ever before, consumers are savvy about ingredients and increasingly seek out products with high quality, non-toxic ingredients. Poor quality nail gel products often contain harmful chemicals that may be toxic to both technician and client. EVO gel is “5 Free” meaning its formulation is free of the 5 common toxic chemicals found in most nail products, these chemicals are – formaldehyde, toluene, DBP, formaldehyde resin and camphor. EVO also boasts a “medical grade” formulation, which means the ingredients have been carefully selected and manufacturing process is of the best quality to ensure there are no toxic effects to either technician or client.
#3 Is it tested on animals?
There is a growing consumer trend towards ethically-sourced beauty products, and nail care is no exception. Some of the world’s largest brands are known to have products that are tested on animals, but thankfully there are still brands that care about the welfare of animals. EVO by Bio Sculpture is 100 per cent vegan and animal cruelty free, which ensures that neither your nor your client’s ethics are compromised.
#4 Do my nails need a “breather”?
Customers love the concept of long lasting gel manicures but hate that just after a few times their nails start showing signs of damage and dehydration. EVO boasts a world first Oxygenating Technology, which mimics the permeation of water and oxygen molecules through the nail. This revolutionary technology allows nails to remain healthy without the need for a polish-free break between treatments. All Bio Sculpture products have been created to give your clients a long term ‘gel’ relationship creating return and repeat customers to help grow your nail business. EVO is also infused with vitamins A and E, which migrate to the nail even after the product has cured, helping to improve the condition of your clients nails the longer they wear EVO.
#5 How is the gel removed?
Many customers do not like the traditional methods of removal, such as drills, soaking in a bowl of acetone, or scrapping and ripping the gel off with metal tools. These methods cause a lot of damage to clients’ nails, leaving them flaky, dry and weak. Because EVO doesn’t have primers or bonders, the gel lifts off with ease in one piece with no scraping of the nail plate required. Specially designed sachets are available for customers to take home. They are extremely user-friendly, and deliver professional-standard results. A great way to upsell to your client after a gel manicure, these sachets contain medical grade acetone and nourishing oils, which leave the nail in perfect condition and prevent the need for time-consuming removal at your client’s next appointment.
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