Lendan has announced its partnership with Make-A-Wish Australia. In 2010, the company will donate $20,000 to Make-A-Wish Australia.
Lendan has chosen the Make-A-Wish Foundation to be its Exclusive Charity Partner after much research and planning.
Marketing Manager, Nick Panagiotou, explained the choice: “The Make-A-Wish Foundation is an internationally recognised organisation that goes above and beyond the expectations of the public and those that the foundation was created for: very sick children. Lendan believes that the passion, integrity and commitment that Make-A-Wish upholds is very similar to the ethics that Lendan represents and we couldn’t be happier or prouder to partner such an amazing organisation. We are looking forward to building this new and definitely long-lasting relationship for the many years to come.”
Lendan will donate $20,000 through the sale of all Lendan hair and skin retail products, as well as various promotions that will run throughout 2010; the result is a major awareness campaign for Lendan and Make-A-Wish Australia and will feature the following:
Make-A-Wish Collection Tins will be available to Lendan salons who would like to support the brand’s partnership with Make-A-Wish Australia in raising additional funds.
• Salons can enter to win the Make-A-Wish Retail Award, which will be awarded to a
salon in each state who sells the most Lendan Retail Products during 2010.
• Lendan hair and skin retail products will bear Make-A-Wish labels to further market the campaign to consumers and boost retail sales in Lendan salons.
• Lendan will organise various marketing materials to assist salons in marketing the campaign to the end user.
To find out more, contact Lendan on 1800 448 950 or visit www.lendan.com.au