Marketing to ‘Generation Z’

Not to be confused with millennials, this is a more tech-savvy, cash-aware generation, and they make up over a quarter of the global population.

Online now the Main Channel of Beauty Purchases

Digital is now the main channel of beauty purchases according to a recent Facebook IQ and Poshly study. Data shows that 1 in 2 beauty consumers surveyed in the US use their phone to buy skincare, makeup and nail products. “For beauty brands, digital beauty is the next major wave that will create a dramatic […]


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