Brand Personality

QUESTION: It has been said that buying Australian also means buying into the Australian way and culture. What brand personality do Australian beauty products feature that sets them apart from others? This was the sixth and final question discussed in depth at the tenth Professional Beauty Industry Roundtable, focused on Australian Made Beauty, at the […]

Why brand authenticity is crucial

QUESTION: At Cosmoprof Asia in Hong Kong last November, a significant number of beauty brands exhibiting in the Australian pavilion had little or no presence in our own salon environment. What can be done to make sure Australian made brands are best represented when selling on an international stage? This was discussed in depth at […]

Research and innovation behind Oz beauty brands

QUESTION: Australia is renowned for its high quality manufacturing standards, but how can salon owners be confident that the research and innovation behind Australian beauty products is consistently as good, if not better, than cosmetic powerhouses such as the USA and Germany? This was one of six questions discussed in depth at the tenth Professional […]

Australian native hero ingredients

QUESTION: With one of the most botanically diverse but also harshest environments in the world, Australian beauty products are created and formulated with our lifestyle in mind, and tailored to our specific needs. Identify one hero ingredient from an Australian beauty product and explain its merits. This was one of six questions thrown to our […]

Celebrity impact on Oz beauty

In recent times Australian celebrities have launched beauty brands on an international stage. Examples include Miranda Kerr with KORA, Jess Hart with Luma, Zoe Foster Blake with Go-To, and so on. Is this trend helping the Australian beauty market by raising awareness world wide? Or is it a hindrance by taking away consumer spend from […]

LOADING....

End of content

No more pages to load