Cosmoprof Asia 2019: The centre of the beauty universe in Asia

Save the date! Cosmoprof Asia 2019, the reference event for beauty companies and professionals in the Asian continent, will take place on November 12-15.

This, the 24th edition, is already breaking records. Get ready for an exhibition area of up to 118,900 square meters, over 3100 exhibitors, 25 country and group pavilions and double-digit growth in visitor pre-registrations. And what’s more, Korea, renowned for its cutting-edge beauty, is this year’s Country of Honor hosting more than 630 exhibitors, a thematic seminar and live demonstrations showing the power of K-beauty.

A common theme for both venues will be sustainability: installations and common areas will emphasise the importance of the respect for the environment and circular economy for the future development of the cosmetics industry worldwide.

Initiatives to Help Develop Business Opportunities

For all industry professionals, buyers, R&D managers and entrepreneurs attending the show there’s a host of initiatives to help inspire.

The Cosmoprof and Cosmopack Asia Awards celebrate the excellence of the beauty sector from two angles. The Cosmopack Asia Awards will give visibility to the best packaging, design, formulation and technology proposals on show during Cosmopack Asia. Meanwhile, the most interesting products and the brands with the most appealing communication strategies showcasing in the HKCEC will congregate for the Cosmoprof Asia Awards. To judge the best projects, a jury of industry leaders, experts and influencers will come together, coordinated by BEAUTYSTREAMS, international agency for trends in cosmetics. In Hall 1E Concourse of HKCEC, a special area will host the 40 finalists and for the first time, visitors will be invited to physically test the products and vote in the ‘Visitors’ Choice’ category.

The latest industry trends and cutting-edge solutions will be the subject of Cosmoprof Asia’s Cosmotalks. Speakers from international trend agencies, market research companies and academies will unveil the latest innovations in the sector and future evolutions. Conferences will take place in both exhibition venues, with one stage at AWE and two at HKCEC.

For an overview of the trends influencing the market, trend-scouters, distributors and opinion leaders can refer to CosmoTrends, a trend bible prepared by the international agency BEAUTYSTREAMS.

To enrich the visiting experience of Cosmopack Asia, The Factory is the realisation of the production steps of a beauty product. A key initiative of the exhibitions of the Cosmoprof network, it will present MEXME, a highly innovative all-in-one cosmetic product, created thanks to the collaboration of centdegrés and selected Cosmopack Asia companies Baralan, Cho Chuang, Red Of View, Wish-Tech and Yecai Paper Products. MEXME is a tool that combines make-up for the eyes (mascara, eyeliner, eyebrow, foundation and brush) and lips (matte gloss, matte lip pencil, lip balm). Visitors will be able to build their own tools according to their needs.

Dedicated to the fragrance sector, we present the 2019 edition of CosmoLab, an olfactory journey created in collaboration with Opal Cosmetics. Visitors can test single fragrances, experiencing their personal interactions with them, and choose the notes to use when creating their own fragrance.

At Cosmoprof Asia at the HKCEC, the latest news for professional beauty sectors will be presented at the Onstage sessions. Live demos with hair shows, nail art and make up sessions and beauty treatments will be made available to companies of finished products who wish to launch their latest collections.

For further information and visitor pre-registration, visit www.cosmoprof-asia.com

 

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