Youngblood Mineral Cosmetics joined The GreenShows as its exclusive makeup sponsor during Eco Fashion Week.
This premiere fashion event spotlighted notable eco-conscious designers, and was held from September 12-14, 2010 at the Metropolitan Pavilion in New York.
Youngblood, a mineral-based brand known for its luxurious, gentle formulas, and popular for its superior coverage and performance in high-definition environments, has been developing its products since 1996.
“We were asked to do the makeup for other designers during Fashion Week, and we chose to partner exclusively with The GreenShows for our shared beliefs of caring for the environment,” said Pauline Youngblood Soli, President and founder of her namesake company.
Youngblood products are proudly made in the USA, are paraben-free and are never tested on animals. The majority of the sleek packaging is made of recyclable material, while cartons are printed on Forest Stewardship Council certified stock with soy ink.
Youngblood assembled a team of makeup artists that included The Powder Group’s James Vincent, to work with the show’s nine designers to create a variety of looks for the models.
This power team also included Youngblood’s Senior Educator, Valerie Hernandez who shined with her product knowledge and tricks of the trade.
The team’s makeup kits brimmed with Youngblood’s key products including Mineral Primer, Natural Mineral Foundation, Hi-Definition Hydrating Mineral Perfecting Powder, Minerals in the Mist, Pressed Individual Eyeshadow, Outrageous Lashes Mineral Lengthening Mascara and Lanolin-free Lipstick.
“Eco Fashion Week is an opportunity for us to show the fashion world that natural, healthy makeup can look stylish,” Pauline said.
www.youngbloodmineralcosmetics.com.au