Bronte Surf Lifesaving Club was full of life on the afternoon of April 23rd, for the Aveda Walk For Water. Since 1999, the Aveda network has raised more than US $22 million to support organisations that directly affect environmental change; since 2006, US $16 million of this amount has been earmarked for water-related causes.
Aveda Walk for Water unites the company’s network and guests in a series of walks around the world during the week of April 22nd, 2012. These walks extend six kilometers, symbolic of the average distance women in developing countries walk each day to collect water for their families.
Australia’s Walk For Water Ambassadors Erika Heynatz and Brendan Moar were joined by local identities Shannan Ponton, Josh Quong Tart, Blair McDonough, Stephen Mahy, Diane Smith, Allison Cratchley, Penne Dennison, Young Talent Time kids Lyndall and Tyler, along with Aveda brand manager Lisa Jackson and a network of beauty professionals, all in the name of WaterAid.
Ambassador Erika Heynatz
Fellow ambassador Brendan Moar, and a fantastic new group of Water Warriors completed the 6km walk from Bronte to Bondi, each and every one of them passionate in their desire to support Aveda Earth Months goal to raise US $4.5 million for awareness and protection of clean water – a basic human right that nearly 900 million people around the world fight for daily.
Brendan said of the walk: "The Aveda Walk for Water was one of simplest and most effective ways I've ever come across of making a point about what it is to walk in the shoes of someone who's daily struggle it is to get access to water, something we completely and utterly easily take for granted. It was a great afternoon and I cannot wait to do it again next year!"
Ambassador Brendan Moar
Shannan Ponton was on hand to ramp up the group in his typical spirited motivational style. “Walking along the spectacular cliff line surrounded by the ocean, I reflected upon the privilege I experience of literally having ‘water on tap’ when women in developing countries have to walk an average of 6kms a day to collect water for their families — often contaminated and the cause of widespread disease.”
Shannan Ponton from The Biggest Loser
"The Aveda Walk for Water was one of simplest and most effective ways I've ever come across of making a point about what it is to walk in the shoes of someone who's daily struggle it is to get access to water, something we completely and utterly easily take for granted. It was a great afternoon and I cannot wait to do it again next year!"
Visit www.aveda.com.au to find out more.