Total Beauty Network Takes INIKA Organic In-House, Set to Supply Direct-To-Salon

Total Beauty Network (TBN) has announced the distribution of Australian skincare and makeup brand INIKA Organic will move in-house.

From July 1, INIKA Organic will be made available direct-to-salon by TBN, eliminating the use of a third-party distributor. Most recently, INIKA Organic fell under the distribution of BLC Cosmetics.

Current and emerging salon partners of INIKA Organic are encouraged to reach out to TBN moving forward.

The news comes shortly after the announcement of Liz Webster as TBN’s new CEO. In a press statement, Liz indicated the decision came about as a means through which to support INIKA’s salon customers.

“Our 30 strong, dedicated TBN sales team is passionate about INIKA Organic and has an intrinsic understanding of this unique, natural makeup and skincare brand.

“They are excited to reconnect with salons and provide exceptional customer service and unrivalled product knowledge,” she said.

INIKA Organic is recognised for its sustainability efforts, having been named the first plastic neutral makeup brand. 90 percent of INIKA Organic’s packaging is said to be sourced from sustainable materials such as aluminium, sugar cane, post-consumer recycled plastic and glass.

In 2023, model Robyn Lawley was named ambassador for INIKA Organic.

TBN also celebrates a milestone of 20 years of operation in 2024.

For INIKA Organic sales inquiries contact

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