The World Society for the Protection of Animals (WSPA) has partnered with The Body Shop this winter in a pioneering campaign to end live animal export.
The 'Stand up for Animals' 2012 campaign aims to end live animal exports
The new campaign, ‘Stand up for Animals’ will run from 30 July to 19 August 2012 to drive customers and supporters to take part and have their voice heard. People going into stores will be encouraged to sign a cardboard cut-out of a small orange person.
This physical representation of the supporter will be presented to their local Federal Member of Parliament. A national event in early 2013 will unite all of the small orange people cut-outs from around Australia to demonstrate the widespread opposition to the live export trade.
The campaign will also feature a range of other activities including a Guinness World Record attempt for the most arm-linked people to stand up simultaneously.
The Body Shop has a proud history of promoting animal welfare causes. In 2010, the two organisations partnered to gain over 60,000 protesting voices against live export. The in-store partnership with WSPA will therefore re-launch the new campaign this year to send a strong message to the government that live exports have not gone away and neither has the public opposition to the trade.
Carmel Molloy, CEO of WSPA Australia says, “Our partnership with The Body Shop will once again send a strong message. With tens of thousands of Australians set to stand up for animals, the government is going to have to sit up and take notice that live export is unacceptable and the cruelty must end.”
Mark Kindness, CEO of The Body Shop Australia says, “The Body Shop is a business with a tradition of campaigning for animal welfare. We appreciate the importance of being profitable whilst still staying true to our values.”
For more information on WSPA visit www.wspa.org.au or visit The Body Shop www.thebodyshop.com.au