Professional Beauty Solutions announced new partner, Dermapure, as their official Sunescape UK and Republic of Ireland distributor at the recent Professional Beauty London expo.
UK distributors Dermapure have taken Australian owned sunless tanning brand Sunescape on board in a bid to fulfil client demand for a tanning range with a ‘deep-rooted commitment to the most natural-looking spray tan possible.’
“We have set very high standards for ourselves,” says Dermapure managing director, Gary Baulch.
“Both in the way we support our customers and the way we source only the best possible skincare and beauty brands. The premium yet friendly nature and the salon exclusivity of Sunescape is what first attracted us to the brand, and the matchless, natural performance of the tanning formula completely sold us.”
Dermapure debuted the Sunescape expansion at Professional Beauty London, which took place at ExCeL London last month.
The company aimed to capture the natural yet effortlessly elegant vibe of Sunescape by creating a stand filled with aspirational imagery, a beach bar serving mocktails, a spray tanning booth offering trial tans, and a gorgeous retail area.
“There is a high calibre of beauty and media professionals at the event, looking to discover the next big thing,” says Baulch.
The Australian owned sunless tanning range famed for its signature tropical scent also won Popsugar Australia’s award for best self-tanner last year.
“We know our international customers will be in good hands with Dermapure,” says Sunescape founder, Lisa Williams, who is currently on the lookout for more international distributors for the brand.
“Having seen Matt and Lisa’s dedication and success with Youngblood and watching the energy that they poured into creating the Sunescape brand was definitely part of our decision to represent the brand. I knew they would never give up on their vision to deliver perfection and Sunescape reflects all their passion, knowledge and professionalism.”