Hair and beauty industry web design company, Spa Fresh, this week launched its new-look website at www.spafresh.com.au. The company says it has re-designed and defined the original website to allow a much more user-friendly and easy-to-navigate web experience, allowing salons and spas to easily find and view the extensive Spa Fresh web design portfolio.
April Jones, Director of Spa Fresh, said she and her team decided to revamp their website in order to keep all of their information up to date and current for the web world. She explained the importance of ensuring that content, images and information are updated regularly on any website. “This is a key to keeping search engine rankings high and your web presence visible. Whilst it doesn’t always mean a completely new website revamp for your business each year, it does mean it’s important to keep current with your website content and info and not let old news, specials and images dwell on your site.”
Spa Fresh was created by spa and salon industry professionals to meet the specific needs of hair and beauty businesses. The company says it specialises in “clean, fresh and beautiful website design, also providing optimised web content, press releases and copywriting to ensure a client’s message is heard loud and clear.”
With a strong background in beauty, hair and spa, the designers and project managers at Spa Fresh say they understand the needs and requirements of the industry and the type of website beauty businesses need. They specialise in guiding salons and spas through all the “tricky” web details, such as domain name purchase, web hosting and email set-up.
The company says that building a website is only the beginning and that it is important to keep reminding your clients you are there and also to let them know about any specials or news happening in your salon or spa. To that end, Spa Fresh also specialises in creating a valuable newsletter facility which can assist salon and spa businesses to:
• Deliver high impact email promotions and newsletters to clients
• Send regular email communications with the reassurance that they are delivered
• Get results fast with instant tracking and reporting of who is reading your newsletter and email communications
• Allow clients to email the newsletter to a friend
• Allow clients to sign up to your newsletter on your website.
Jones said she and her team respect and appreciate the feedback of their salon and spa clients who wanted to see website examples, condensed content and easier to find information on the Spa Fresh site, so they have updated it with this in mind.
The new website represents exactly what a spa or salon website is all about – simplicity, easy to find info and beautiful imagery, Jones added.