Haircare brand, Redken 5th Avenue NYC has signed on to participate at Salon Melbourne 2010, and be a leading exhibitor on the show floor.

Redken announced it will present Artistic Director, Tracey Hughes on the Salon Melbourne Main Stage on both Saturday and Sunday afternoons, in an exclusive live performance. Complementing Tracey will be members of the Redken’s Artistic Team showcasing the latest international styles alongside catwalk fashion and colour trends.

Ann-Maree, General Manager, Redken 5TH Avenue NYC said: “The Redken team are proud to be associated with Salon Melbourne in its initial launch year in Melbourne. This event provides a platform for Melbourne-based stylists and salon owners to participate in a premier fashion salon industry event. The Redken Artistic Team will be stimulating audiences with artistic inspiration across this dynamic industry weekend.”

Lauren Ebbeck, Director, Salon Melbourne commented: “We are delighted to welcome Redken to Salon Melbourne. To have the support of an international industry icon underlines our commitment to providing the Victorian hair and beauty industry, with an event that truly represents the innovation and style that makes Melbourne the fashion capital of Australia.”

Salon Melbourne 2010 is Victoria’s event for savvy salon professionals delivering the leading brands, the latest products and the hottest new treatments in hair and beauty.

Show organiser, Reed Exhibitions has announced that confirmed participating beauty brands include Pelactiv, ASAP, International Beauty Supplies, Mancine, Caron, Pacific Nail and Lydia Jordan.

Salon Melbourne takes place from April 17 to 18, 2010, at the Melbourne Convention and Exhibition Centre, from 10am to 5pm daily

Registration is open from January 28, 2010 at: www.salonmelbourne.com.au  

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