International packaging supplier Quadpack proudly presented Yonwoo’s latest advances in cosmetics packaging at Cherry Pack 2, L’Oréal’s annual innovation forum, at its headquarters in St Ouen, France, on 24 and 25 November. As one of seven hand-picked suppliers, Quadpack was the only supplier to be invited back after the inaugural event in April 2010.
Quadpack presented a number of Yonwoo packaging innovations to L’Oréal’s top decision-makers over the course of the event.
The event quickly and efficiently introduced L’Oréal’s marketing, R&D, purchasing and senior managers to cutting-edge products from selected international suppliers. Besides strengthening relations with its key suppliers, the event aimed to establish a differentiated offering which would anticipate consumer expectations.
“We felt privileged to be the only the supplier to return to Cherry Pack,” said Quadpack CEO Tim Eaves. “It was a marvellous opportunity to get direct feedback from senior marketing people, as well as purchasing and packaging managers.”
Visit www.quadpack.net/australia/ to find out more