According to the latest Professional Skin Care Global Series: Market Analysis and Opportunities, the professional skin care products market experiences a second year of growth, posting a 5.3 per cent increase in 2011.
Research conducted by Kline & Company suggests a 5.3% increase in professional skin care products market growth
International consulting and research firm, Kline & Company conducted the research with the overall tendency suggesting a continued recovery of the market following the onset of the recession, subtle trends behind the figures paint a more undecided picture.
According to Kline & Company, China and South Korea post stellar growth of 9.3 % and 9.5% respectively, within the professional sector. As a result of a regulatory change in South Korea, this drove investment in beauty institutes, and greater consumer spending. While, the market penetrated by domestic brands recovered rapidly from the recession.
With 4.0% growth in 2011, sales for the European market came close to pre-recession peak levels as consumers return to professional venues for skin care treatments.
Sales through beauty institutes and salons, the largest purchase channel in Europe representing almost 60% of the market, increase by 3.7% in 2011. However, the strongest growth is experienced in the medical care providers channel in both Europe and the United States.
Spas, salons and medical care providers are stimulating traffic by modernizing facilities and implementing new communication tools, such as social networking, and tablet devices that enable therapists to complete medical questionnaires or recommend products.
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For more information on Kline & Company’s research survey visit www.KlineGroup.com