Professional Beauty Solutions Adds HydroPeptide to Distribution Portfolio

US-based cosmeceutical brand HydroPeptide has appointed Professional Beauty Solutions (PBS) as the exclusive distributor for Australia and New Zealand.

PBS takes the reins from BLC Cosmetics, who held local distribution rights for HydroPeptide for several years.

On the move, PBS co-founders Matt and Lisa Williams said:

“Here at Professional Beauty Solutions, we are delighted to add HydroPeptide to our stable of brands. The brand’s products, ethos and innovation speak to what our network of spas, salons and clinics across the country want and need. Professional Beauty Solutions strives to enrich lives through the power of skin health, encouraging both in-salon treatments and at-home aftercare. HydroPeptide’s products speak wholeheartedly to the power of skin health, thus such an organic partnership for PBS.”

HydroPeptide first launched in Australia in 2012. Its range comprises geneticist-devised skincare solutions with a focus on epigenetic research. The brand is already available nationally via salon and spa partners.

“We are so thrilled to announce our partnership with Professional Beauty Solutions as HydroPeptide’s exclusive distributor in Australia and New Zealand,” said Annette Rubin, HydroPeptide Chief Executive Officer. “Australia and New Zealand are important markets for us, and we care deeply about the professionals who drive its success. United by a shared commitment to skincare professionals, we are dedicated to delivering extraordinary results in everything we do.”

HydroPeptide is set to exhibit alongside PBS’s other skincare, beauty and device brands at Beauty Expo 2024.

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