PBA launches PBA Beauty Week: Las Vegas

US beauty industry organisation, the Professional Beauty Association (PBA) will launch PBA Beauty Week: Las Vegas, coinciding – and in co operation – with Cosmoprof North America (CPNA), from July 18 to 21, 2009.

PBA Beauty Week: Las Vegas will bring together a number of leading industry events, so attendees can conduct all of their business in one venue. The event joins together the PBA Symposium, the North American Hairstyling Awards (NAHA), Beacon, Best Practice Club (BPC) and the annual City of Hope Gala for the first time in co operation with CPNA.

At this year’s PBA Symposium, attendees will explore in-depth, cutting-edge research on the professional beauty industry, the beauty consumer and salon and spa best practices. The symposium will also launch the first independent industry research report on the salon retail environment and consumer trends. The study, Business of Beauty: Maximize Your Profitability, will be a comprehensive review of the salon retail experience: where consumers want to buy products, what products they are looking to purchase, the role of the stylist/therapist in the retail process and what “best in class” salons are doing to maximise profitability from their retail outlet. The study aims to answer the question, “What does the future of salon retail look like?”

Beacon is designed to promote the next generation of professionals, providing students with the opportunity to network and interact directly with industry leaders and learn how to jump-start their career, market their services and operate a business successfully.

By invitation only, Best Practice Club provides a forum for the nation’s leading salon owners grossing over $2.5 million to meet and discuss consumer trends, employment issues and the best overall practices that help a business thrive.

The annual black-tie City of Hope Gala event gathers the industry’s top professionals in support of the City of Hope Hospital and Research Center in California and their mission to fight cancer, diabetes, HIV/AIDS and other life-threatening diseases. The gala will be held on Sunday, July 20 at the Mandalay Bay Resort.

“PBA Beauty Week: Las Vegas is the perfect summation of what PBA aims to offer our members and the professional industry as a whole: first rate educational opportunities, senior level business networking and special events that celebrate the accomplishments of industry leaders,” said Bonnie Bonadeo, Director of Education & Program Development for PBA.

With an anticipated 600-plus salon and spa owners and managers onsite for NAHA and more than 25,000 attendees from around the world at CPNA, the business-to-business beauty event expects to cultivate the creative exchange of ideas, and help the industry further adapt and evolve.

As a result, PBA expects attendance to increase in 2009 and attract a broader audience of industry-leader participation. PBA Beauty Week: Las Vegas will be held from July 18 to 21, 2009 at the Mandalay Bay Resort in Las Vegas, Nevada. 

PBA is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. Led by industry volunteers, the association offers: business tools, education, government advocacy, networking, and more. 

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