New Distributor for Silky and Nouvelle hair products

This month, Australian owned company Silky Colouration has been revealed as the new and exclusive distributor for all Silky and Nouvelle haircare products in Australia and New Zealand.

The Silky and Nouvelle brands offer high quality tint systems and retail products at reasonable prices to salon owners, and are produced in Italy by Hair Styling Applications (HSA). To celebrate the launch, Silky Colouration will host an official industry launch event in Sydney this coming March.

Steven Sukar, General Manager of Silky Colouration says, “Silky and Nouvelle are renowned for offering vibrant colours, and incredible shine and lift, uniform grey coverage, and fade resistant in their tint range, as well as a diverse range of maintenance and styling products in their retail range. Once hairstylists start using these products, they tend not to look back, encouraging their clients to use them too as part of their daily upkeep and styling regime.”

Silky and Nouvelle products are now stocked by over 500 salons Australia wide and are fast becoming the choice for hairstylists against other leading global brands. Silky Colouration expects this number of stockist salons to increase by at least 30% over the coming year.

Silky and Nouvelle products have been manufactured by HSA in Italy since 1975 and are the company’s most successful brands. The products are exported to 55 countries at present.

Both the Silky and Nouvelle ranges comprise of tints, bleaches, shampoos, conditioners, hair masks and treatments to name a few. All of the products nourish and protect the hair incorporating natural oil protectors. The ranges also feature finishing and styling products as well as treatments that repair and nourish the hair.

Mr. Sukar explains that there are major benefits to having a local distributor of the Silky and Nouvelle products here in Australia and New Zealand, “As a local distributor, we can guarantee that products can be sourced and delivered in a more efficient and timely manner, as opposed to placing orders with distributors on the other side of the world.

“We also have a strong understanding of the local climate and the demands people have on various products at different times throughout the year. Above all, the main benefit for hairstylists and salon owners is a guarantee of a high level of customer service and a quick response to questions or issues that may arise.”

Silky Colouration is located at Rosebery in New South Wales. To view products in the Silky and Nouvelle ranges visit

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