Natural and Organic Products Europe

Horst Rechelbacher, founder of Aveda and organic health and beauty brand Intelligent Nutrients, has been confirmed to headline this year’s Natural Beauty & Spa Theatre seminar line-up at the Natural & Organic Products Europe trade show at London’s Olympia on 7-8 April.

Horst Rechelbacher, founder of Aveda and organic health and beauty brand Intelligent Nutrients

One of the three original founders of Business for Social Responsibility (BSR), which promotes the idea that businesses have the greatest responsibility and opportunity to provide sustainability to all living species, ecopreneur Rechelbacher is a firm proponent of the idea that “what we put on our bodies should be as safe and nutritious as what goes into our bodies”. He has championed the use of natural and certified organic ingredients since the 1970s and his new venture Intelligent Nutrients, which was officially launched in 2008, uses 100% food-based and organic certified ingredients. In his exclusive Keynote at the 17th annual edition of Natural & Organic Products Europe on Monday 8 April, Rechelbacher will share insights into his career so far, including his vision for the future of the natural beauty industry.

“Horst Rechelbacher is a true organic pioneer in every sense of the word and we’re honoured to welcome him to our Natural Beauty & Spa seminar programme,” says event manager Carol Dunning. “Known throughout the world as an innovative and inspiring business leader who changed the face of the modern beauty industry, his views on the importance of using organically grown ingredients ‘that are good enough to eat’ and for promoting the adoption of sustainable, socially responsible and eco-friendly business practices – are shared by many of our exhibitors and visitors at the show. Needless to say, we’re anticipating this session to generate a lot of interest at this year’s show!”

For more information on Natural & Organic Products Europe 2013 visit www.naturalproducts.co.uk

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