Australian active wear label, Lorna Jane is motivating the nation to get moving and support Active Nation Day on Sunday 30th September 2012.
Lorna Jane Clarkson, founder of Lorna Jan active wear encourages Australians to get moving
An initiative of Lorna Jane, Active Nation Day is part of the label’s Move Nourish Believe Movement campaign, aimed at encouraging Australians to move towards a healthy and active life.
Australians are invited to participate in Active Nation Day by recording their day’s movement on the label’s iPhone app that tracks users’ runs, walks and cycles via GPS.
Founder and Chief Creative Officer, Lorna Jane Clarkson says, “I am passionate about encouraging the country to participate in Active Nation Day. It is a priceless opportunity for all Australians to acknowledge the importance of living healthy and active lives.”
Once the user has completed each workout, they can visit microsite, nowmoveit.com to track their movements and the progress of their friends and the nation, via an interactive map of Australia illustrating the country’s activities.
For more information on Lorna Jane and Active Nation Day visit www.lornajane.com.au or www.nowmoveit.com