Megan Potter Closes Citing “Slow Sales”, while MSKIN PRO Ceases Distribution

Australian skincare and mineral makeup brand, Megan Potter will close.

Megan Potter was founded by former beauty therapist Megan Potter and her cousin and cosmetic chemist, Amanda Hawtin in 2018.

The duo posted to the brand’s social media accounts over the weekend, citing the decision to close to “slow sales this year.”

At launch, the brand’s focus rested on its line of mineral makeup products. In response to the requests of their clients, however, the duo shifted their focus into developing a vegan, Certified Organic skincare line.

[left to right] Amanda Hawtin and Megan Potter

In an interview with Professional Beauty last year, Megan and Amanda expressed their determination to grow the brand, saying: “There’s a lot in store for us for the future, and we’re so excited for what is to come. We’re looking for stockists and trying to get our products in brick and mortar stores where people can touch and feel each product’s exceptional quality.”

In March, Spa Circle Brands announced it would manage the distribution of Megan Potter in Australia.

Danielle McDonald, General Manager at Spa Circle Brands also attributes the decision to increasing costs. “Coming from a distribution and manufacturing point of view, many people don’t realise that to make products sometimes you require ingredients to come from Europe or the United States which require freighting costs and import costs which have exponentially increased since 2020,” Danielle told Professional Beauty’s Hannah Gay.

“Many cosmetic companies have just absorbed these costs. We’re so sad here at Spa Circle because Megan and Mandy created something so special together and we saw such a unique opportunity with the Megan Potter range.”

Over the weekend, Spa Circle Brands also announced it would discontinue distributing MSKIN PRO – a line of professional and retail skincare products.

In a blog post uploaded to the company’s website, Spa Circle Brands said “We’re pivoting our focus towards driving salon growth and delivering exceptional skincare experiences by discontinuing distribution of MSKIN PRO products and curating a range of innovative, high-quality alternatives.”

Danielle said the move was not easy, given sales for the brand “have been stronger than ever before” in 2023.

Danielle added, “MSKIN PRO’s offering will be replaced with existing Spa Circle brands like emerginC, but also new brands and products we have in the pipeline. It is bittersweet to say goodbye to MSKIN PRO but we are also very excited to introduce new brands and have so many new products launching.”

Read about the acquisition of emerginC by Spa Circle Brands from earlier this year.

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