Lust Have It!, which launched in 2011, is Australian owned and provides premium products to thousands of beauty followers each month to trial for a small membership fee.
Lust Have It! was the first beauty sampling e-commerce company in the country. Each month its members receive a valuable hand-picked box of premium skincare, haircare and make-up product samples shipped to their door. Each box comes with expert product reviews, helpful hints and links to an e-store which sells full size product.
Tailored emails regularly deliver a wealth of beauty hints from experts and participation in the social community enables members to engage with peers, read candid reviews, seek advice, and access a wealth of fun competitions and events.
An e-loyalty scheme also ensures subscribers are rewarded each time they review a product or receive a box.
Key investor of Lust Have It! and CEO of Foundry, Dale McCarthy, says, “Foundry was set up in September 2011 to invest in high-potential ecommerce businesses. Beauty boxes are a hot sector for investors as they are revolutionising the way consumers discover and buy beauty products in a digital age.”
Nicci Herrera is the brain-child behind the beauty service, Lust Have It!, with over 20 years experience in the beauty industry. Nicci created the service out of frustration from the lack of information and education available to every day consumers on premium beauty items.
Lust Have It! is a convenient and cost-effective way of introducing beauty fanatics to an array of premium beauty brands. Premised on discovery and experimentation, Lust Have It! aims to increase consumer confidence through trial and education.
Visit www.lusthaveit.com.au to find out more.