The cotton candy-loving bombshell of the music industry, Katy Perry has been announced as the face of ghd.
”Katy is the epitome of modern fashion and styling. Her unique, ever-changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting-edge style icon unafraid to push fashion and beauty boundaries,” says Paul Stoneham, C.E.O of ghd.
He adds, “Sassy, stylish and sexy, Katy is the perfect partner for ghd.”
“I'm so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage-ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it,” shares Perry in regards to the announcement.
Rounding out the partnership, ghd has signed to become an International Tour Sponsor for Perry’s forthcoming “California Dreams 2011” tour, and plans to involve its talented professional hair stylist ambassadors in concert-related events throughout the world.
Katy Perry kicks off the Australian leg of her tour on April 28 in Melbourne, with her final show hitting Brisbane on May 15.
Contact: ghd 1300 443 737.