In April 2009, Pureology formed an exclusive global partnership with Green Cross International to help foster a sustainable future, starting with the salon industry.
Mara Bun from the Green Cross
Established in 1993, Green Cross International is a non-government organization that unites the efforts of 31 Green Cross affiliate countries, to address the world’s most critical environmental challenges.
Pureology is underpinned by organic botanical ingredients, patented Zerosulphate formulations and 100% vegan formulas, with an ethos that promotes integrity and sustainability.
Through its partnership with Green Cross International, Pureology reaches out to thousands of potential supporters via the services industry, leveraging a community of salon professionals and encouraging each Pureology become an official member of Green Cross International.
“Green Cross International is proud to work with Pureology and its offices around the world to reduce water wastage, raise environmental awareness and to create a safer, cleaner and more sustainable planet for all. I would like to thank the Pureology team, its partner salons and participating hairdressers for their commitment and support.” – Adam Koniuszewski, Chief Operating Officer Green Cross International.
The proximity to hairdressers and hairdressers’ proximity to their clients gives Pureology the unique ability to generate awareness and education on sustainability. Through a targeted influence to change people’s mind-set and foster a deep respect for the environment.
Pureology will be heavily promoting awareness and education on sustainability through its Education network and an online micro-site containing valuable information and the Pureology sustainability roadmap.
From the day of inception in 2001, Pureology began taking measures to decrease the impact on the environment by using natural, organic botanicals and 100% Vegan ingredients. As a result, a new standard in professional colour care was set.
In addition to providing high quality colour care products which help to enhance radiance, improve hair condition, and deliver longer lasting hair colour, Pureology has a strong commitment to the wellbeing of the environment and a sustainable, safer future.
Pureology continues to look for ways to improve its packaging and formulas, conserve water and reduce waste in its manufacturing practices, and help foster a more sustainable future. Visit www.pureology.com.au to find out more.